Medical Tourism Presentation Transcript
2.WHAT IS MEDICAL TOURISM? Medical tourism can be broadly defined as provision of ‘cost effective’ private medical care in collaboration with the tourism industry for patients needing surgical and other forms of specialized treatments .
3.THE CONCEPT Cost of medical treatment equals A tour to surrounding tourist destination + medical treatment + savings .
4.COST EFFECTIVE “FIRST WORLD TREATMENT’ AT THIRD WORLD PRICE”. Treatment cost in developing countries is only one fifth and sometimes even a tenth of the cost in the west/ other countries.
5 .WHO ARE THE MEDICAL TOURIST? DOMESTIC MEDICAL TOURIST Patients within the country INTERNATIONAL MEDICAL TOURIST Patients from outside the country Middle East and South Asian economies Afro-Asian patients UK USA .
6.WHY DO THEY COME HERE? DOMESTIC MEDICAL TOURIST:- Security reasons Qualified doctors Cost factors INTERNATIONAL MEDICAL TOURIST:- THE US- High cost, Insufficient insurance cover- cosmetic surgeries are not covered at all. THE UK- Long waiting time GULF COUNTRIES- Lack of advanced treatment facilities. 7.WHAT CAN WE OFFER THEM?
8.WHAT CAN WE OFFER THEM? HEART: Coronary angioplasty, Coronary artery bye pass graft,Heart valve repair/replacement, correction of congenial abnormalities EYE: Cataract and refractive and vitreo- retinal surgeries, diabetic retinopathy, corrective surgery for glaucoma. SKIN: Treatment of vitiligo, botulium toxic treatment for facial wrinkles.
9.WHAT CAN WE OFFER THEM? EAR, NOSE and THROAT: Restoration of Hearing, Nose Reshaping, Sinus Surgery, Snoring and Obstructive Sleep Apnea, Laryngeal Cancer. TEETH: Ceramic Crowns and Bridges, Teeth Whitening, Implantation and Root Canal Therapy JOINTS: Joint Replacement Surgery, Hip Joint Resurfacing, Artroscopic Surgery. INFERTILITY: Assisted reproduction.
10.WHAT CAN WE OFFER THEM? TRANSPLANTAION: Kidney, liver, bone marrow, peripheral stem cell. COSMETIC SURGERIES: Face lift, Breast Augmentation/ Reduction, Waist Reduction, Liposuction TRADITIONAL THERAPIES AND TRAETMENT: Ayurveda, Yoga, natural theraphy 11.WHY IS INDIA IS A PREFERRED DESTINATION? Cost Advantage Internationally recognized Healthcare professionals. Holistic Medicinal Services. Exotic Tourist Destination.
12.EXOTIC TOURIST DESTINATION .
13. SOME FACTS AND FIGURES “Over 1 million of UK citizens are waiting for hospital treatment, yet in the rest of Europe waiting lists are non-existent. Why must we wait and wait so long? The maximum waiting time for an normal surgery operation is set to be many months. We consider this still to be an unacceptably long time to wait when in pain, worried and when life has been so disrupted by all illness” – The Patient Association UK.
14.SOME FACTS AND FIGURES Medical tourism, the next big wave:‘Medical tourism ‘ can contribute Rs. 5,000- 10,000 crore additional revenue for up market tertiary hospitals by 2012.acc to A.M.C. It has a potential to attract 1 million tourists per annum.
15.SOME FACTS AND FIGURES Afro-Asian people spend as much as $20 billion a year on medical care outside their countries. Nigerians alone spend an estimate $1 billion a year. Data released by consulting firm deloitte said 4.5lakh medical tourists had visited india in 2007-08 The industry was expected to grow by 35% in 2008-10.
16.SOME BARRIERS TO BE OVRCOME Standardization and Accreditation. Insurance Coverage. Speedy Clearance, Immigration and Visa Facilities. Proper co-ordination between medical fraternity. and travel industry. Better infrastructure. Aggressive Marketing. Improve services.
17.MARKETING ACTIVITIES FOLLOWED Tie up with tour operators. Promotion in the form of treatment packages. Tie up with multinational insurance companies. Accreditation of hospital by foreign agencies. Seminars and exhibition.
18.NEW CONCEPT Consultancy service by utilizing telemedicine concept.
19.WHAT WE NEED TO DO? A COMPETENT WORK FORCE A WELL PLANNED STRATEGY.
20.Conclusion Opportunity strikes once, grab it at once.